AVRO, short for Algemene Vereniging Radio Omroep ("General Association of Radio Broadcasting"), was a Dutch public broadcasting association operating within the framework of the Nederlandse Publieke Omroep system. It was the first public broadcaster in the Netherlands. In 2014 AVRO merged with fellow broadcaster TROS to form AVROTROS.[1]

SloganVerrijk je wereld
("Enrich your world")
Licence area
HeadquartersHilversum, Netherlands
Broadcast area
Established8 July 1923
Launch date
1923 (first broadcast of NSF)
1927 (foundation of AVRO)
Dissolved7 September 2014
Former names
Hilversumsche Draadlooze Omroep (1923-1927)
Algemeene Nederlandsche Radio Omroep and Nederlandsche Omroep Vereeniging (1927)
Official website
Replaced byAVROTROS



A model of AVRO Studios in the miniature park Madurodam
The main entrance of the studios

On 8 July 1923, Hilversumsche Draadlooze Omroep was launched by the Nederlandsche Seintoestellen Fabriek (in English: Dutch Transmitter Factory) under supervision of Willem Vogt. On 21 July 1923, it provided the very first regular radio broadcast in the Netherlands. In 1927 it changed its name into Algemeene Nederlandsche Radio Omroep (ANRO), followed soon by a merger with Nederlandsche Omroep Vereeniging (NOV). On 28 December 1927, the two merged broadcasters continued as Algemeene Vereeniging Radio Omroep (A.V.R.O., in English: "General Association of Radio Broadcasting").[2]

In 1938, AVRO sponsored what was the strongest chess tournament ever to be held, won by Paul Keres on tiebreak over Reuben Fine.

AVRO was historically associated with the liberal pillar, a fact reflected in its longtime slogan, "promoting freedom."

On 2 September 1999, AVRO adopted its fourth and last logo that consists of the "Avro" wordmark being made up of blue stripes, except the letter "o" that is made up by a blue ball.

On 7 September 2014, AVRO were merged with its fellow broadcaster TROS to create one company known as AVROTROS.

Radio channels

Under NPO Radio 4:
AVRO Back to the Old School
AVRO Baroque around the Clock (shut down 1 April 2016[3])
AVRO Easy Listening
AVRO Klassiek
AVRO Het beste van het beste
AVRO Radio Festival Classique
AVRO Steenen Tijdperk Fifties
AVRO Steenen Tijdperk Sixties
AVRO Ziel en Zaligheid
AVRO Operette

Radio programmes

Television programmes


These are the Current Presenters Went From AVROTROS


  • Netty Rosenfeld† (1951-1952)
  • Heleen van Meurs (1953-1955)
  • Mies Bouwman (1954-1955)
  • Ageeth Scherphuis (1956-1966)
  • Elizabeth Mooy (1959-1966, 1971-1976)
  • Ilse Wessel † (1963-1969)
  • Lonneke Hoogland (1964-1968)
  • Ria Bremer (1966-1970)
  • Viola Holt/Viola van Emmenes (1968-1969)
  • Alice Oppenheim (1968-1975)
  • Sonja van Proosdij (1969)
  • Lous Haasdijk † (1969-1975)
  • Ingrid Drissen (1974-1980)
  • Jos van Vliet (1975-1976)
  • Hans van der Togt (1976-1989)
  • Ilona Hofstra (1977-1979)
  • Patricia Messer (1979-1985)
  • Jack van der Voorn (1983)
  • Monique van der Sande (1983-1985)
  • Ad Visser (1985-1989)
  • Myrna Goossen (1985-1990)
  • Simon Visser (1986)
  • Roeland Kooijmans (1988-1991)
  • Birgit E. Gantzert (1989-1992)
  • Judith de Bruijn (1989-1992)
  • Pauline Dekker (1990-1991)
  • Humberto Tan (1991-1992)


  • Link van Bruggen †
  • Jan Brusse † (1948-1985)
  • Koen Corver
  • Anton Foek
  • Simon Hammelburg (1976-1983)
  • Albert Milhado † (1945-1975)
  • Peter Schröder † (1960-1984)
  • Max Tak † (1945-1967)
  • Fons van Westerloo (1976-1983)


  1. ^ Over AVROTROS – Historie (in Dutch)
  2. ^ "Fusieperikelen in omroepland in de jaren '20, 8 July 2013" . Archived from the original on 9 March 2016. Retrieved 12 October 2015.
  3. ^ "Archived copy" . Archived from the original on 24 May 2016. Retrieved 3 June 2016.CS1 maint: archived copy as title (link)


Information as of: 08.08.2021 07:31:20 CEST

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