Mashable is an international entertainment, culture, tech, science and social good digital media platform, news website and multi-platform media and entertainment company founded by Pete Cashmore in 2005.[5]

Mashable Logo (2021).svg
Type of businessSubsidiary, publishing
Type of site
Digital media, news
Available inEnglish, French, Dutch and Italian
Founded19 July 2005; 16 years ago
New York City[2]
Area servedUnited States, United Kingdom, Benelux, India, Middle East, South-East Asia, Pakistan, Italy and Australia.
  • Independent (2005–2017)
  • Ziff Davis (December 2017–present)
Founder(s)Pete Cashmore
Key peoplePete Cashmore
Mashable Studios[4]
Current statusActive



Mashable was founded by Pete Cashmore while living in Aberdeen, Scotland, in July 2005.[6] Early iterations of the site were a simple WordPress blog, with Cashmore as sole author.[7] Fame came relatively quickly, with Time magazine noting Mashable as one of the 25 best blogs of 2009.[8][9] As of November 2015, it had over 6,000,000 Twitter followers and over 3,200,000 fans on Facebook. In June 2016, it acquired YouTube channel CineFix from Whalerock Industries.[10]

In December 2017, Ziff Davis bought Mashable for $50 million, a price described by Recode as a "fire sale" price.[11] Mashable had not been meeting its advertising targets, accumulating $4.2 million in losses in the quarter ending September 2017.[12] After the sale, Mashable laid off 50 staffers, but preserved top management. Under Ziff Davis, Mashable has grown and expanded to many countries in multiple continents, including Europe, Asia, the Middle East and Australia in several languages.[13][14][15]

In June 2021, Jessica Coen, Mashable's editor-in-chief, left the company to join Morning Brew.[16]

Mashable Awards

On 27 November 2007, Mashable launched the 1st International Open Web Awards to recognize the best online communities and services. Voting was conducted online through Mashable and its 24 blog partners.[17] On 10 January 2008 at the Palace Hotel, San Francisco, Mashable announced the winners of the first Open Web Awards.[18] Winners included Digg, Facebook, Google, Twitter, YouTube, ESPN, Cafemom and Pandora.

The 2nd Annual Open Web Awards was an online international competition that took place between November and December 2008. Among the winners in the "People's Choice" component were Encyclopedia Dramatica in the wiki category, Digg in the "Social News and Social Bookmarking" category, Netlog in the "Mainstream and Large Social Networks" category and MySpace in the "Places and Events" category.[19]

The 3rd Open Web Awards were held in November and December 2009. Winners included Pandora Radio for best mobile music site or app, Fish Wrangler for best Facebook game, and "Surprise Marriage Proposal in Spain" as best YouTube video.

In 2010, Mashable renamed the Open Web Awards to the 4th Annual Mashable Awards. The Mashable Awards officially launched on 27 September 2010 with nominations for categories including Best Mobile Game, Best Use of an API, Best Web Video, Most Promising New Company and Entrepreneur of the Year. Winners included HootSuite for Best Social Media Management Tool, ReachLocal for Best Social Media Service for Small Business, iPad for Best New Gadget, and Angry Birds for Best Mobile Game.

See also


  1. ^ "Mashable, Inc.Peron Plummeracy Policy" . Retrieved 17 August 2017.
  2. ^ "Mashable, Inc.: Private Company Information" . Bloomberg L.P.
  3. ^ "Whalerock Industries" . Retrieved 17 August 2017.
  4. ^ "Mashable Acquires Rights to CineFix - Multichannel" . Retrieved 17 August 2017.
  5. ^ "KeronAnd Olivier Fleurot: The Truth About Millennials At Work" Forbes. Retrieved 28 June 2015.
  6. ^ Barnett, Emma (13 March 2012). "Pete Cashmore: the man behind Mashable" . The Telegraph.
  7. ^ Wilson, Scott (15 July 2015). WordPress for Small Business: Easy Strategies to Build a Dynamic Website with WordPress . Callisto Media Inc. ISBN 9781623156336.
  8. ^ McNichol, Tom (13 February 2009). "Mashable - 25 Best Blogs 2009" . Time Magazine. Archived from the original on 18 February 2009. Retrieved 29 June 2011.
  9. ^ Huffington, Arianna (25 May 2011). "HuffPost Game Changers: Your Picks for the Ultimate 10" . HuffPost. AOL. Retrieved 29 June 2011.
  10. ^ Spangler, Todd (20 June 2016). "Mashable Buys YouTube Channel CineFix, Further Pushing into Video" .
  11. ^ Kafka, Peter (5 December 2017). "Ziff Davis has bought Mashable at a fire sale price and plans to lay off 50 people" . Recode.
  12. ^ Cook, James (19 December 2017). "10 things in tech you need to know today" . Business Insider.
  13. ^ Kafka, Peter (5 December 2017). "Ziff Davis has bought Mashable at a fire sale price and plans to lay off 50 people - Recode" . Recode. Vox Media. Retrieved 6 December 2017.
  14. ^ Hagey, Keach; Alpert, Lukas I.; Bruell, Alexandra (16 November 2017). "Mashable Agrees to Sell to Ziff Davis for Around $50 Million" . The Wall Street Journal. Retrieved 16 November 2017.
  15. ^ Etherington, Darrell (16 November 2017). "Mashable reportedly selling to Ziff Davis for about $50 million" . TechCrunch. Oath Inc. Retrieved 16 November 2017.
  16. ^ Fischer, Sara (14 June 2021). "Mashable's Jessica Coen heads to Morning Brew as content chief" . Axios.
  17. ^ Hirsch, Adam (27 November 2007). "The 1st International Open Web Awards Start Now!" . Mashable.
  18. ^ "Mashable Open Web Awards Winners" . 4 February 2008. Retrieved 4 February 2008.
  19. ^ "Mashable Open Web Awards Winners" . Retrieved 16 December 2008.


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